Theme Routs of the Costa Blanca

Sustainable tourism in the heart of Alicante

Route of the trades

The Crafts and Trades Route is ideal for visitors staying both in Benidorm and in Alicante-Playa San Juan. It features traditional crafts and trades that have survived the passage of time and adapted to new market demands by combining quality and authenticity.

The Toy Valley itinerary, which also takes in the towns where popular Alicante sweets are made, is not only entertaining for families travelling with children, but is also a fascinating trip down memory lane for people wanting to revisit their childhood love of toys and watch turrón, ice cream and chocolates being made in the traditional way.

The footwear and Alicante pottery itinerary delves into the history and background of the shoemaking and leather goods industry in Elda and Petrer, before visiting the most traditional pottery in the town of Agost.

All along this journey, visitors have the chance to see the fascinating collections in the Footwear Museum in Elda and in the Pottery Museum in Agost. They can also shop till they drop in dozens of footwear and leather goods outlet stores and in traditional pottery workshops.

Organisations participating in SHIFT: